What Are Best Practices and Are They Still Relevant?

Many people talk about 'best practices' and how important they are in email marketing, others choose to ignore them entirely and some go so far as to say that best practices have become obsolete an...

8 Ways to Create an Effective Landing Page

A landing page or squeeze page is, in marketing terms, a specialized page that visitors are directed to once they’ve clicked on a link. This usually comes from an outside source such as a PPC ad bu...

9 Great Content Topic Ideas

In our previous post we wrote about how important it is to keep your content relevant, but we know it’s not always easy to continuously come up with fresh and interesting ideas for your campaigns. ...

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% o...

Creating a Winning Subject Line

You have 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email markeYou have 2 seconds and less than 50 characters to grab your reader’s attentio...

What is 'opt-in' marketing and how can I build up my list?

Opt-in marketing, also known as permission based marketing, is centred on obtaining a customer’s explicit consent to receive information/newsletters/special offers or promotions from a company. Thi...

10 Most Common Email Marketing Mistakes

There is a lot of advice out there on the internet to help ensure that your email campaign is beautifully created, sent out successfully and most importantly well received. What many people tend to...

Tips for a Successful Email Marketing Campaign

So, you have taken the first step and realised that an email marketing campaign is one of the best e-marketing tactics you can use to promote your company and product. What now? Before you start pu...

Why is email marketing so successful?

Simply put, email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. At its core, it is focused on developing and maintaining lon...