When might it be more effective not to email someone?

You should hopefully be familiar with the concept of list segmentation and the reasoning behind it. Sending tailored campaigns to specific subsets of your subscribers will allow you to create more ...

Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.

Avoiding the Spam Folder: 6 Do's and Don'ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

Make your subscribers feel at home with welcome emails

It's always nice to have someone acknowledge you, isn't it?

Improve conversion rates by segmenting subscribers

Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.

The All New Mail Blaze

Blaze is a dinosaur with a story. He's been working really hard for the last 65 million years to bring you the best email marketing system in the world. Admittedly, there were long stretches of tha...

The Top 5 Email Marketing Pitfalls

Email is a powerful tool for marketing. But just like any other tool, it can be used poorly. At Mail Blaze, we have come across our fair share of email marketing campaigns that didn't meet expectat...

Bulk Email Best Practice

If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look li...

Building An Email Newsletter

Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to...