What is email marketing?

If you’re a business owner and you want to market your product or service, the first thing you’ll ask yourself is how to reach your target audience. On the top of your list should be email marketin...

How To Improve Your Email Marketing ROI

We've said it before; email marking is the good old trusty steed of online marketing, time and again delivering consistently good results and a high ROI. Although email has been declared ‘dead’ cou...

Plain Text vs. HTML – the Conversation Continues

The plain text vs. html email conversation continues! Does one actually convert better than the other? In what cases are plain text better than html? We take a look with this post.

How to Make the Most of Time Sensitive Email Messages

Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize t...

Are You Really Engaging With Your Subscribers?

Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions y...

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specif...

What’s the Best Way to Optimize Images in Email?

When done correctly, images add to the overall effect of your email, making it more visually appealing, interactive and engaging. We look at 5 of the best ways you can optimize the images in your e...

How to Set Up an Effective Email Drip Campaign

An effective drip campaign aims to keep your readers informed and aware of your products, which is especially necessary in the beginning stages of an online relationship, when you are establishing ...

4 Ways to Reduce the Dreaded Email List Churn

Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have ...