Mindvate Pty Ltd (trading as Mail Blaze) Email Marketing Acceptable Use Policy

  • Introduction

    Mail Blaze is committed to providing a platform for email marketing that is ethical and responsible. This Acceptable Use Policy outlines the terms and conditions that apply to your use of our email marketing service. By using our service, you agree to abide by the terms and conditions set forth in this policy.

  • Prohibited Activities

    You agree not to use our email marketing service for any of the following prohibited activities:

    • Sending unsolicited emails or spam, including but not limited to bulk emails, marketing emails, or promotional emails without obtaining the recipient's consent.
    • Sending emails that contain false or misleading information, including but not limited to deceptive subject lines, misleading or inaccurate sender information, or false claims.
    • Sending emails that violate any applicable laws or regulations, including but not limited to the CAN-SPAM Act, CASL, GDPR, and POPI.
    • Using our email marketing service to promote illegal activities, including but not limited to fraud, phishing, or scams.
    • Using our email marketing service to harass or intimidate others, including but not limited to hate speech, threats, or personal attacks.
    • Using our email marketing service to distribute malware or viruses, including but not limited to attachments or links to infected content.
    • Using our email marketing service to impersonate another person or entity, including but not limited to forging headers or other identification information.
    • Using our email marketing service to engage in any other activity that is deemed inappropriate or unethical by Mail Blaze.

  • List cleaning services
    • In line with our Terms of Service, we reserve the right to deactivate accounts that have not completed list cleaning as per our List Health Checks Recommendation.
    • A client has the right to use an alternate provider, verified by Mail Blaze, to clean their list.
    • We do not take responsibility for any damage or loss suffered as a result of list cleaning.
  • Content Restrictions

    You agree not to use our email marketing service to distribute any of the following types of content:

    • Content that is illegal or promotes illegal activities, including but not limited to illegal drugs, firearms, or counterfeit products.
    • Content that is fraudulent or deceptive, including but not limited to false advertising, phishing schemes, or pyramid schemes.
    • Content that is pornographic or sexually explicit, including but not limited to nudity, sexual acts, or sexual innuendo.
    • Content that is violent or promotes violence, including but not limited to graphic or disturbing images or videos.
    • Content that is discriminatory or promotes discrimination based on race, gender, religion, or any other protected characteristic, including but not limited to hate speech or discriminatory language.
    • Content that infringes upon the intellectual property rights of others, including but not limited to copyrighted material, trademarks, or trade secrets.
  • Compliance with Laws and Regulations

    You agree to comply with all applicable laws and regulations governing email marketing, including but not limited to the CAN-SPAM Act, CASL, GDPR, and POPI. You are solely responsible for ensuring that your use of our email marketing service complies with all applicable laws and regulations.

  • Consequences of Violation

    We reserve the right to suspend or terminate your account without notice if we determine that you have violated this Acceptable Use Policy. In addition, we may report any illegal or unethical activities to the appropriate authorities.

  • Modification of Policy

    We reserve the right to modify this Acceptable Use Policy at any time. Any modifications will be effective immediately upon posting on our website.

  • Contact Information

    If you have any questions or concerns regarding this Acceptable Use Policy, please contact us at [email protected].

    By using our email marketing service, you acknowledge that you have read, understood, and agree to be bound by this Acceptable Use Policy.


Last Updated: August 6, 2024

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