Email Design
4 min read

2020 Email Design Trends that you can incorporate in your own mails

Everyone strives to stay ahead of the curve and keep up to date with the latest trends in the industry. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save ti...

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Copywriting
4 min read

9 Email marketing myths debunked

Email marketing can be challenging and feel complicated when you start researching it in more detail. That’s why we believe there are so many myths surrounding email marketing out there. All these ...

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Email Deliverability
5 min read

The Mail Blaze Guide to Email Deliverability

Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject line...

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Measurement and Reporting
4 min read

How to measure your email campaigns effectively?

Sending out email campaigns are a great way to engage with your audience, but do you know how to effectively measure whether or not they are producing the return on investment (ROI) you are looking...

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Mail Blaze
2 min read

Why should you add a Google Captcha form to your subscription form?

Not sure why you see people asking you to affirm you're not a robot on forms? We will tell you all about Google Captcha, why it's important, how it works and how you can add it to your forms.

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Mail Blaze | List Health
3 min read

How to streamline your subscription workflow in Mail Blaze

Ready to take charge and customise your subscription flow? This is your guide to find out how to customise your subscription process flow from start to finish using Mail Blaze

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Copywriting
2 min read

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

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Email Design
5 min read

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

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Engagement
2 min read

Are you nurturing lasting relationships with your clients?

Lasting relationships need to be carefully nurtured over time, allowing the development of trust and abiding affection. This is as true for marketing as it is for romance.

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Every Tuesday we share practical email marketing resources in our Fuelling Success with Pauline newsletter. Once a month, our CEO Spiro adds a roundup from his desk on what's new and what we're building.

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