5 ways to use email marketing to build trust and credibility

With access to infinite information, there’s no Love at first sight when it comes to business relationships either. Most customers want to build up trust and confidence in you before they buy from ...

17 Email ideas for when you’re not sure what to send

When you are consistent in your email marketing activities you may reach a point where you run out of steam, or you feel a bit creatively tapped in between all the other marketing activities you ar...

Email Marketing for Artists

If you’re an artist you’re probably wondering if email marketing is still relevant in the age of social media and you’ve probably been working on growing your social media following and getting you...

How to create an email marketing strategy

It’s said “if you fail to plan you plan to fail” and when it comes to email marketing this is true too. Creating an email marketing strategy is not complicated at all. We’ll guide you through the p...

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?

How to write your welcome email

Staring at a blank page when trying to write your welcome email can be daunting. Don’t get despondent though, in this article we’ll offer you some handy tips to help you write the perfect welcome e...

Email marketing vs social media marketing

We often get asked whether it’s better to focus on email marketing or social media marketing. The answer however isn’t that straightforward. Let’s look at the facts to help you understand different...

Email Marketing for Beginners

So you’ve taken the plunge and decided email marketing is the right channel for you (good choice). We’re excited to help you uncover the power of email marketing for your business. If you’re unclea...

UX and Email Design: What you need to know

You may have heard the term UX being flung around when designing your website or app. However, User Experience Design is just as important when it comes to your email marketing campaigns.