The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Murphy’s Law dictates that when using images in email there will almost always be one browser that doesn’t render the images correctly, despite your meticulous testing. For this reason, many marketers choose not to include them in their emails, a perfectly valid reason given the work that goes into getting it right (sometimes). This, together with other obstacles such as images disabled by default and companies blocking images to save bandwidth, it’s easy to see why some people don’t bother with them. When done correctly however, images add to the overall effect of an email, making it more visually appealing, interactive and engaging. With this in mind we hope to clear the air and look at a few ways that you can use optimize images in your emails.
HTML and the use of images in emails has certainly come a long way in terms of setting standards and making it easier to produce content of this kind, but we aren’t out of the woods yet and we need to take every opportunity we can to follow ‘best practices’ and maximise the effectiveness of what we are currently able to achieve. Good luck!
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject lines, strong CTAs and kick-ass creative in your campaigns is part of our response we don’t want you to ...
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