Creating a Winning Subject Line
You have 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email marketing campaign, so it is absolutely vital that you optimise this space.
Your email campaign's subject line significantly influences your open rate. The most successful subject lines are straightforward and benefit-focused.
Subject lines which accurately represent the contents of the email will have a positive cumulative effect. It will erode your subscribers' trust if your subject lines routinely over-promise and your emails under-deliver.
There's no need to get overly creative with your subject lines. Subject lines that are overly creative or vague are often mistaken for spam. Here are a number of ways of maximising your subject line's impact.
Whether you're promoting a sale, a special promotion, a donation drive, or sending a regular newsletter, use the simplest, most direct words for what you are doing in the subject line. If your subscribers can't immediately grasp what the email is about – because they have to decode a pun or remember what 'sesquipedalian' means – they are less likely to open it.
While you don’t want to mislead your subscriber as to the content of your email and leave them disappointed, you do want to try arouse a certain amount of curiosity. You want them to read the email because they are drawn in by your subject line and want to find out more.
Using your subscriber's name in the subject line can help to grab their attention. This is especially useful if they are skimming through a large number of emails. "Alice – check out our new stock" is better than "Check out our new stock" alone.
People are more likely to open an email if they think that there is a risk of missing out on something if they don't. "Sale – today only" or "Limited stock left" will get more people to open the email. Only do this if there is in fact a time limit on the information in the email.
Crafting a winning subject line isn't easy. It will take a certain amount of trial and error before you can do it consistently. Don't be tempted to think that your copy will compensate for a weak subject line. Without a good subject line, fewer people will open your emails to read your copy.
Always aim to write clearly expressed subject lines which highlight the benefit of opening the email to the subscriber
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Explore further about Content Marketing article here.
Email Marketing Copywriting Tips
Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.
Basic email marketing checklist
To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.
Email content checklist: Everything you need to check before you send your campaign
Ready to send your first email? Before you hit send, take a look at our content email pre-flight checklist to ensure you’ve covered all your bases. We’ll take a look at all you need to know to ...
Email Marketing Copywriting Tips
Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.
Email Marketing Copywriting Tips
Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.
Basic email marketing checklist
To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.
Email content checklist: Everything you need to check before you send your campaign
Ready to send your first email? Before you hit send, take a look at our content email pre-flight checklist to ensure you’ve covered all your bases. We’ll take a look at all you need to know to ...
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Still haven't found what you are looking for?
Book a demo with us and see Mail Blaze in action, or reach out to our support team for expert assistance. We're here to help you every step of the way!
Book a demo with us and see Mail Blaze in action, or reach out to our support team for expert assistance. We're here to help you every step of the way!
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