Email content checklist: Everything you need to check before you send your campaign

Ready to send your first email? Before you hit send, take a look at our content email pre-flight checklist to ensure you’ve covered all your bases. We’ll take a look at all you need to know to make sure your content is perfectly geared to reach your email marketing goals.

Is your content relevant to your audience?

The first thing you need to check in terms of your content is whether or not your content is relevant to your audience. While it may be tempting to comment on current affairs or the latest trending topics, your email content should always align with your business. This means your subscribers will be getting content that they expect from you instead of being unpleasantly surprised by what you are sending them.

What did your test email look like?

Before you send out your email it’s extremely important to send yourself a test email to see how your email will be viewed by your contact list. When doing testing you should also view your email in different email clients such as Gmail, Outlook, Apple Mail, etc. Doing these checks allow you to make changes and optimise your mail to the best of your ability. Remember, different email clients render emails differently which could affect your design.

Does the email drive traffic to your website?

Your email campaigns should serve a specific purpose. Whether that is to inform your customers about new product launches, promotions or just business updates, you need to ensure you check that your email drives traffic to your website. Remember, your website is like your 24 hour sales representative and is usually the driving force behind your goals.

Do you have a clear call to action button?

While this one may seem obvious, it’s really important to include a very clear call to action in your campaign. Your call to action should always be prominent and leave no room for confusion as to what you would like your subscribers to do next. Examples of popular calls to action include “Buy Now,” “Read More” or “Find out more”

Have you double-checked your copy for any grammar mistakes?

A poorly written campaign with bad grammar and spelling errors can cause detrimental harm to your business. If you’ve been working on your email content for quite some time, it would be good to have someone else read the email and double-check that you haven’t made any typing errors or grammar faux pas.

Have you spent time crafting a compelling subject line?

Your subject line is your first line of defense when it comes to getting your contact lists to open your campaigns. Make sure you craft compelling subject lines that make your readers want to open your campaigns. If you need some guidance to write good subject lines you can read more about winning subject lines here.

There are many other things you need to check before you send out your email, but this content checklist should set you on the path to create exceptional email content. Download our quick guide graphic to keep on your desk as a reminder to check the different content elements of your email marketing campaigns.