6 essential tips for creating mobile-friendly emails

If your emails aren't mobile-friendly, you're potentially missing out on opportunities to engage your subscribers and drive results. In this article, we look at six simple, yet crucial tips that yo...

Email A/B Testing: 4 Tests That Actually Improve Results

Email A/B testing is how good programmes become great ones. Here are 4 tests worth running, plus the one rule that makes all of them work

Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, conside...

7 places on your website to have an email signup form

Growing your email list depends heavily on your email signup forms. Having an outstanding signup form is great, but where you place the form on your website is just as important. This article will ...

37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing v...

Best practices for call to action buttons

Focusing on interactive components that encourage subscribers to take action, such as call-to-action (CTA) buttons, will help your business generate more leads and clients. In this article, we'll g...

Email marketing tips for lawyers

Many people go years without needing legal services and businesses that promote services like "online will creation" create additional competition for lawyers. Because of this, lawyers must put in ...

How to use storytelling in your email marketing campaigns

Marketers are constantly searching for different approaches to captivate, retain and convert the interest of their customers. In this article, we will look at how you can use storytelling in your e...

Email marketing vs. newsletter advertising

Are you confused about the difference between email marketing and email newsletters? You’re not alone! It's a common misconception that sending out email newsletters and using email marketing to ad...