Email marketing for the South African travel industry

Consumers are spoiled for choice when it comes to providers as well as destinations in the travel industry. The only real differentiator you can stake your business on is marketing and exceptional ...

Email copywriting matrix

Ready to take your email copy to the next level? We've got you covered, have a look at our copywriting matrix to help you create better copy.

Your guide to image optimisation in email

Learn more about images and optimising the images you use in your email campaigns.

Best practices for videos in email marketing

Videos are not just for YouTube, your website or social media channels. They can be a great addition to your email marketing campaigns. The speed of everything is evolving rapidly and as marketers ...

Apple Privacy Changes - what you need to know

If you’ve been keeping up to date with digital marketing trends and news, you may have seen multiple articles about Apple’s Privacy changes that have recently been implemented. You may have skimmed...

Image blocking in email

If you want to find out more about email image blocking (and what you can do about it), this is the article for you.

The email marketers periodic table of elements

Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.

How to add anchor links to your campaigns

If you have content-rich emails such as newsletters with lots of text, anchor links can help you make it easy for your subscribers to scroll down or skip to content that they want to read.

Create an email course

If you’ve been thinking about creating an online course for a while but then started doing research and realize how much work goes into it, creating an email course might be for you. Email courses ...