Crafting irresistible openers: The science behind email subject lines

Email subject lines are like the front door to your messages – they're the first thing people see and a big factor in whether they decide to open your email.

The best subject lines for Valentine’s Day campaigns

Valentine's Day is around the corner! In this article, we’ve picked out the best Valentine’s Day email subject lines to help you create a heartfelt relationship with your subscribers this February....

The best Christmas season subject lines

We've come up with this list of Christmas-themed subject lines for your forthcoming email marketing campaigns. Use any of these as a starting point for your own ideas or just as a source of inspira...

Best subject lines for abandoned cart emails

Did you know that businesses can use abandoned shopping cart emails as a powerful tool to convert customers who have shown interest in a product but still need to complete their checkouts? Read thi...

5 free tools to improve your email subject lines

There is no denying the effectiveness of email marketing as a marketing channel to help you connect with your audience on a personal level. If your business has a website, email marketing is for you.

Increase your open rates with subject line formulas

Looking for a way to increase your open rates for your campaigns? Look no further. We’ll dive into why your subject lines shouldn’t be the last thing you pay attention to, as well as run through so...

8 of the Best (and Worst) Email Subject Lines

We have written about subject lines before in one of our previous blog posts "Creating a Winning Subject Line". With this article we look at good and bad examples of email subject lines and tell yo...

Top 8 B2C Best Practices For Email Campaigns and Subject Lines

Some of the most effective B2C email marketing best practices include identifying the most opportune time to send messages, aiming to increase customer loyalty, using promotional offers in transact...

5 B2B Email Marketing Best Practices and Subject Lines

B2B Marketing is the practice of facilitating the sale of a product or service to other companies or organizations that in turn resell them; use them as components in products or services that they...