Crafting irresistible openers: The science behind email subject lines

Email subject lines are like the front door to your messages – they're the first thing people see and a big factor in whether they decide to open your email.

How to become GDPR compliant in terms of email

In today's digital age, the protection and respect of user data are paramount. This is particularly true in the realm of email marketing. This article will give you an overview of GDPR, its implica...

How to setup a reconfirmation campaign for GDPR

The GDPR requires that you maintain proof of clear and explicit consent from your subscribers to send them email messages. In this article we suggest how you can run a consent campaign to ensure yo...

Mastering the craft: Crafting irresistible email offers

The art of crafting irresistible email offers is a skill that can set your brand apart. In this article, we delve into the strategies, psychology, and best practises behind creating email offers th...

Striking the right balance: Navigating email cadence for optimal engagement

Determining the optimal email cadence—how frequently you should send emails—is sometimes a challenge. In this article, we show you how to achieve the right balance between maintaining a presence an...

The importance of email signatures

In the ever-evolving landscape of digital marketing, the significance of email signatures often goes unnoticed. In this article, we'll explore the key components of a professional email signature a...

Irresistible subject lines for your festive season campaigns

The holiday season is upon us, and with it comes the opportunity for marketers to capture the festive spirit and engage their audience through compelling email campaigns. Let's unwrap the secrets t...

Trendsetting Christmas email campaign ideas for 2023

The holiday season is upon us, and as marketers, it's time to deck the halls of our email campaigns with creativity and festive cheer. In this article, we share some trendsetting Christmas email ca...

Maximising email engagement: Strategies and tactics

Every marketer knows that sending emails is still a great way to reach people. But without the right tricks under your belt, it can be more difficult to engage your subscribers than it needs to be....