Font-tastic emails: How to choose the right font

It's easy to overlook the importance of fonts in email but the truth is, they can have a significant impact on the effectiveness of your message. In this article, you'll learn about the importance ...

Unleashing 2023's hottest email design trends

As we progress further into 2023, it's important to stay current on email marketing trends if you want to create effective and engaging campaigns. One way to have your emails stand out this year is...

Email marketing habits you should let go of

Sometimes, it's not how you start a new year that matters — it's how you finish. So if you feel like your email marketing tactics could use some improvement, read this article to see some habits to...

What should be part of an opt-out process

As a marketer in South Africa or in other parts of the world, it is your duty to abide by anti-spam laws. This article takes a close look at what your opt-out (unsubscription) process should includ...

9 tactics to get more leads using email marketing

If you’re feeling a bit stuck as an email marketer, it may be time to review and revise your lead generation tactics. This article discusses why you should focus your energy on lead generation and ...

Understanding bounce messages

We know that as a marketer, you probably have a rough idea of what email bounces are but you might not be sure how to avoid them. Read this article to gain more insight on how to avoid having bounc...

The best subject lines for Valentine’s Day campaigns

Valentine's Day is around the corner! In this article, we’ve picked out the best Valentine’s Day email subject lines to help you create a heartfelt relationship with your subscribers this February....

Spread the love with Valentine’s Day email templates

Valentine's Day is fast approaching and this sentimental occasion offers plenty of marketing opportunities. To help you show your customers some love, this article shows you some of our favourite M...

Valentine’s Day email marketing ideas

Is your Valentine's Day email marketing campaign ready? If not, we have a list of useful email marketing campaign ideas that you can use for your campaign(s) this year.