NEW LAUNCH: World first comparative data

We've just launched our brand-new comparative data feature and it's going to blow your mind. Find out how this feature helps you turn your data into insights.

UTM codes and email marketing:Up your analytics

If you’re trying to understand more about the behaviour and actions your subscribers are taking after they receive your campaigns, UTM codes can help you do so.

How to measure your email campaigns effectively?

Sending out email campaigns are a great way to engage with your audience, but do you know how to effectively measure whether or not they are producing the return on investment (ROI) you are looking...

How to Increase Those Desired Conversion Rates

Tantalizing copy and eye-catching websites and landing pages are just two tactics that can ensure high conversion rates. We look at 5 more ways that you can help to optimize yours.

What Metrics Can You Use to Evaluate Your Email Campaign?

There are a number of metrics you can use to effectively evaluate your email campaign. We look at 6 of the most popular metrics, which if you follow carefully and use the data gathered effectively,...