The case for success: How Dell increased revenue by 109% with a GIF

How do you create email campaigns that actually work? One way is to study email marketing-related case studies to learn from the successes and failures of others. In this article, we explore one of...

Why storytelling is the future of email marketing

We humans love stories. We have been telling stories since the dawn of time, passing down legends and myths from generation to generation. In this article, we explain why using storytelling in emai...

Email marketing for Gen Z: Strategies to connect with the next generation

Are you looking to reach the elusive Gen Z audience with your email marketing efforts? In this article, we take you through tried-and-true tactics to help you to capture this generation.

A journey to the dark side: Optimising your emails for dark mode

Are you ready to take your emails to the next level? It's time to embrace the dark side and optimise your emails for dark mode. In this article, you'll learn about what dark mode is and how to opti...

Email makes the world go green: Eco-friendly marketing practices you can use

Did you know that by adopting eco-friendly email marketing practices, businesses can reduce their carbon emissions and contribute to a healthier planet? Find out how in this article.

Egg-citing ideas to hatch your Easter campaigns

It's that time of year again when the Easter Bunny hops into town and brings with it a flurry of pastel colours and chocolate treats. In this article, we share some last-minute ideas that can help ...

Email marketing habits you should let go of

Sometimes, it's not how you start a new year that matters — it's how you finish. So if you feel like your email marketing tactics could use some improvement, read this article to see some habits to...

9 tactics to get more leads using email marketing

If you’re feeling a bit stuck as an email marketer, it may be time to review and revise your lead generation tactics. This article discusses why you should focus your energy on lead generation and ...

The best subject lines for Valentine’s Day campaigns

Valentine's Day is around the corner! In this article, we’ve picked out the best Valentine’s Day email subject lines to help you create a heartfelt relationship with your subscribers this February....