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Email Marketing
9 Email marketing myths debunked

9 Email marketing myths debunked

Email marketing can be challenging and feel complicated when you start researching it in more detail. That’s why we believe there are so many myths surrounding email marketing out there. All these myths just add complication and confusion when you’re trying to decide whether email marketing is fo...

Email Marketing | Mail Blaze
Why should you add a Google Captcha form to your subscription form?

Why should you add a Google Captcha form to your subscription form?

Not sure why you see people asking you to affirm you're not a robot on forms? We will tell you all about Google Captcha, why it's important, how it works and how you can add it to your forms.

Email Marketing
Are you nurturing lasting relationships with your clients?

Are you nurturing lasting relationships with your clients?

Lasting relationships need to be carefully nurtured over time, allowing the development of trust and abiding affection. This is as true for marketing as it is for romance.

Email Marketing
When might it be more effective not to email someone?

When might it be more effective not to email someone?

You should hopefully be familiar with the concept of list segmentation and the reasoning behind it. Sending tailored campaigns to specific subsets of your subscribers will allow you to create more persuasive emails.

Email Marketing
Avoiding the Spam Folder: 6 Do's and Don'ts

Avoiding the Spam Folder: 6 Do's and Don'ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

Email Marketing
The Top 5 Email Marketing Pitfalls

The Top 5 Email Marketing Pitfalls

Email is a powerful tool for marketing. But just like any other tool, it can be used poorly. At Mail Blaze, we have come across our fair share of email marketing campaigns that didn't meet expectations. Here are the top five pitfalls email marketers keep stumbling into.

Email Marketing
What is email marketing?

What is email marketing?

If you’re a business owner and you want to market your product or service, the first thing you’ll ask yourself is how to reach your target audience. On the top of your list should be email marketing. In essence, email marketing is the sending of promotional messages via email. It’s the oldest dig...

Email Marketing
Plain Text vs. HTML – the Conversation Continues

Plain Text vs. HTML – the Conversation Continues

The plain text vs. html email conversation continues! Does one actually convert better than the other? In what cases are plain text better than html? We take a look with this post.

Email Marketing
HTML vs. Plain Text Emails

HTML vs. Plain Text Emails

HTML vs. plain text emails - the saga continues! The truth is though, that each have their fair share of endearing qualities and frustrating pitfalls. We look at some of these in our latest article.

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