How to determine the best time to send your audience an email newsletter

Every email list consists of a group of people with distinctive routines and everyday habits. Depending on the target market, these can differ greatly. The most effective time to send marketing ema...

Email marketing and non-profit companies

Traditionally non-profit companies or charities favour more traditional forms of marketing like fundraisers or other face-to-face events.

Email marketing and SEO: A perfect pair

In this article we’ll cover what SEO and Email marketing is, why email marketing can be useful to drive SEO performance and ways to promote SEO campaigns through your email efforts.

Bulk emailing in South Africa

Bulk emailing sometimes gets a bad rap. A lot of people feel that bulk email is synonymous with spam, but that really couldn’t be further from the truth. In this article we’ll look at bulk emailing...

Basic email marketing checklist

To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.

Mapping out customer journeys

Customer journeys help you identify crucial touchpoints where sending a well-timed email or showing a pop-up message could drive action and move them from simply considering using your product or s...

Email marketing for the South African travel industry

Consumers are spoiled for choice when it comes to providers as well as destinations in the travel industry. The only real differentiator you can stake your business on is marketing and exceptional ...

The email marketers periodic table of elements

Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.

A beginner's guide to understanding email automation

Email marketing automation allows you to create seamless experiences that deliver targeted messages to your audience via emails, with the right messages at the right time. We’ll tell you more about...