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Mail Blaze | Subscription
How to streamline your subscription workflow in Mail Blaze

How to streamline your subscription workflow in Mail Blaze

Ready to take charge and customise your subscription flow? This is your guide to find out how to customise your subscription process flow from start to finish using Mail Blaze

Email Lists | Subscription
4 Ways to Reduce the Dreaded Email List Churn

4 Ways to Reduce the Dreaded Email List Churn

Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have to deal with and likely on a regular basis.

Subscription
What's the Value of an Email Preference Center?

What's the Value of an Email Preference Center?

In short, an email preference centre is much like a membership page on your website that allows your subscribers to manage their subscriptions. After signing up and when they login, they’re given the opportunity to update their profile and also specify what information they’d like to receive from...

Email Lists | Subscription
The Importance of Email List Hygiene

The Importance of Email List Hygiene

These days, cleaning up your email list on a regular basis is a good habit for any email marketer to adopt if they want to stay ahead of their game, and certainly the ISP's.

General | Subscription
The Three Types of Email Authentication Available

The Three Types of Email Authentication Available

Email authentication is a way to prove that an email is not forged and all ISP's use it to control inbound spam. As a legitimate business, email authentication is vital to secure your brand and online reputation. We look at the three types of authentication available.

Email Lists | Subscription
What is 'opt-in' marketing and how can I build up my list?

What is 'opt-in' marketing and how can I build up my list?

Opt-in marketing, also known as permission based marketing, is centred on obtaining a customer’s explicit consent to receive information/newsletters/special offers or promotions from a company. This is usually achieved by having a ‘sign up here’ link on your website. It is now law to have an offi...

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