The role of Artificial Intelligence in email marketing

By harnessing the power of machine learning, natural language processing and predictive analytics, AI is breathing new life into the age-old practice of email marketing. Read this article to find o...

Big email file size, big problems

Welcome to the world of emails, where when the email file size is big, the deliverability is a game of chance! In this article, we explore the frustrating consequences of sending emails with large ...

Understanding bounce messages

We know that as a marketer, you probably have a rough idea of what email bounces are but you might not be sure how to avoid them. Read this article to gain more insight on how to avoid having bounc...

6 essential tips for creating mobile-friendly emails

If your emails aren't mobile-friendly, you're potentially missing out on opportunities to engage your subscribers and drive results. In this article, we look at six simple, yet crucial tips that yo...

The ultimate list of spam trigger words

Don't overlook spam words when you're crafting your subject line. We've put together a list of the ultimate spam trigger words you should avoid.

How to ask subscribers to whitelist your address

Whitelisting is a fantastic way to get your email campaigns into your subscribers’ inbox - meaning all your hard work won’t go unnoticed due to campaigns landing in other places of the subscribers’...

Image blocking in email

If you want to find out more about email image blocking (and what you can do about it), this is the article for you.

Emails landing in the spam folder?

You’ve sent out your campaign only to see it’s landed in your spam folder. You’re about to have a nervous breakdown - what the heck happened? Don’t be alarmed. It literally happens to everyone - ev...

Why is domain authentication vital to sending successful campaigns?

With ISP’s changing the way that emails display in subscribers’ inboxes, it’s important to do everything you can to ensure that your email gets delivered in the way you want it to.