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Email Marketing | Best Practice
37 email marketing-related terms you need to know

37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing vocabulary explains 37 widely used phrases that you should know.

Email Marketing | Best Practice
4 common email campaigns for small businesses

4 common email campaigns for small businesses

Choosing where to invest your marketing budget is a major decision to make for small businesses. You need to make sure that the digital marketing strategies you are using are both affordable and successful if you want to generate new leads while keeping your present customers interested.

Best Practice
8 email marketing mistakes to avoid

8 email marketing mistakes to avoid

We all make mistakes. When it comes to email marketing there are quite a few email marketing mistakes that you can easily avoid. That is, if you know what to look out for.

Email Deliverability | Best Practice
The ultimate list of spam trigger words

The ultimate list of spam trigger words

Don't overlook spam words when you're crafting your subject line. We've put together a list of the ultimate spam trigger words you should avoid.

Email Marketing | Best Practice
Basic email marketing checklist

Basic email marketing checklist

To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.

Best Practice
Email marketing goals and how to reach them

Email marketing goals and how to reach them

Learn how to set measurable email marketing goals to help you get the best return on investment for your email marketing activities.

Email Design | Best Practice
Font selection for your email campaigns

Font selection for your email campaigns

In this article we’ll unpack how you can choose fonts for your email campaigns that will render beautifully no matter what email client your subscriber uses.

Email Deliverability | Best Practice
Why is domain authentication vital to sending successful campaigns?

Why is domain authentication vital to sending successful campaigns?

With ISP’s changing the way that emails display in subscribers’ inboxes, it’s important to do everything you can to ensure that your email gets delivered in the way you want it to.

Email Deliverability | Best Practice
A comprehensive guide to open rates

A comprehensive guide to open rates

Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and help you beat that downward curve.

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