Thinking | Email Marketing Blog

A journey to the dark side: Optimising your emails for dark mode

Are you ready to take your emails to the next level? It's time to embrace the dark side and optimise your emails for dark mode. In this article, you'll learn about what dark mode is and how to optimise it like a pro.

Email Marketing | Best Practice

Email makes the world go green: Eco-friendly marketing practices you can use

Did you know that by adopting eco-friendly email marketing practices, businesses can reduce their carbon emissions and contribute to a healthier planet? Find out how in this article.

Email Design | Best Practice

Font-tastic emails: How to choose the right font

It's easy to overlook the importance of fonts in email but the truth is, they can have a significant impact on the effectiveness of your message. In this article, you'll learn about the importance of using the right fonts in your campaigns to convey your message in the best way possible.

Best Practice | Subscription

What should be part of an opt-out process

As a marketer in South Africa or in other parts of the world, it is your duty to abide by anti-spam laws. This article takes a close look at what your opt-out (unsubscription) process should include to ensure you remain on the right side of the law.

General | Best Practice

GDPR: What it means for you

The GDPR establishes certain requirements that businesses must adhere to that restrict how personal data may be handled. Find out what the GDPR is and what it means for your company in this article.

Email Marketing | Best Practice

Email marketing for hotels

Learn how to succeed in hotel email marketing and enjoy all of its great benefits by reading this comprehensive guide!

Content Marketing | Best Practice

Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effective campaigns with high open rates due to sending order confirmation emails.

Email Marketing | Best Practice

The do’s and don'ts of Black Friday email marketing

Your learning will not be complete without you knowing what to do or not do to ensure that your Black Friday email campaign is a success. In this article, we provide a list of suggestions for what to do and what not to do to get your campaign planning on track.

Email Marketing | Best Practice

Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, consider our tips in this article.

This is Our Thinking

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A journey to the dark side: Optimising your emails for dark mode

Email makes the world go green: Eco-friendly marketing practices you can use

Font-tastic emails: How to choose the right font