The ethics of email marketing: How to build trust and respect with your subscribers

Did you know that the key to success lies in understanding and practicing ethical email marketing practices that build trust and respect with your subscribers? Read this article to find out how ema...

How to combine SEO and email marketing for better ranking in Google search results

As digital marketing continues to evolve, businesses need to implement a multi-channel approach to reach and engage with their target audience. Learn how combining Search Engine Optimisation (SEO) ...

The case for success: How Dell increased revenue by 109% with a GIF

How do you create email campaigns that actually work? One way is to study email marketing-related case studies to learn from the successes and failures of others. In this article, we explore one of...

GDPR: What it means for you

The GDPR establishes certain requirements that businesses must adhere to that restrict how personal data may be handled. Find out what the GDPR is and what it means for your company in this article.

Tips for your first email campaign of the year

After all the Christmas frenzy, a new year offers you a fresh slate. Seize the chance to be motivated by our fantastic new year email campaign ideas that you can use for your company.

2023 goals for marketing professionals

To ensure you’re set up for success this year, we’ve created a guide with a list of achievable goals for marketing and business professionals to set in 2023.

Email marketing and non-profit companies

Traditionally non-profit companies or charities favour more traditional forms of marketing like fundraisers or other face-to-face events.

Image blocking in email

If you want to find out more about email image blocking (and what you can do about it), this is the article for you.

Email marketing for the automotive industry

Email marketing provides a very unique opportunity for marketers in the automotive industry to use the data they have collected and personalise great experiences for their customers.