Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specif...

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% o...