Storytelling in Email Marketing: When a Narrative Beats a Bullet List

Stories are remembered far longer than a list of facts, and the research behind that is not soft science. Here is when narrative copy actually outperforms a features list.

Short Email vs Long Email: What the Data Actually Says

The short-versus-long email debate has run for decades. Here is what actually decides which one wins for a specific send.

How to Write Email Preview Text That Actually Earns the Open

Preview text is a second headline, not an afterthought. Here is what actually moves opens, and the character counts that matter.

How to Write Email Subject Lines That Get Opened

Nearly half of recipients decide whether to open an email based on the subject line alone. Here's what actually works.

The first sentence problem: why most emails lose the reader before the offer

A great subject line earns the open. A weak first line loses the read. Here is what your opening sentence needs to do, and the patterns that consistently fail

Email Subject Lines That Get Opened (Without Clickbait)

What high-performing email subject lines have in common, the formats that consistently outperform, and why curiosity beats urgency in almost every test

Why some emails feel like they were written for you and others feel like campaigns

Some emails land in your inbox and feel like they were written just for you. Others feel like they were sent to ten thousand people. Here's what makes the difference.

Unveiling the future: email marketing trends in 2024

In 2024 we should all expect significant changes in the email marketing landscape. In this article, we’ll explore upcoming trends that will improve engagement, personalisation, and overall effectiv...

January newsletter ideas for email marketers

In this article, we explore compelling ideas for your January newsletters in 2024.