The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Using imagery in your campaigns is a great way to capture your audience’s attention. Finding the right imagery can however be costly and time-consuming. You may prefer (or have the budget) to have professional images taken when needed but there may also come a time when you’re strapped for time and need an image quickly.
That’s where stock photography can be a great resource. Stock photography is defined as the supply of photos that hold a specified license for use (which protects you against any copyright violations). While there are many paid-for services such as Shutterstock, you may want to consider free services with a great variety of image options. Whatever your need, budget or time constraints this list of free stock photography resources offer you the opportunity to get high-resolution images at no cost to you.
Pexels is a free stock photography website that offers a great variety of images for you to choose from. The search functionality makes it really easy to search for images and find what you are looking for. Pexels.com also offers a lot of free stock video footage.
Pexels Home Screen
Photos for everyone, that’s the Unsplash strapline and they deliver on that. Unsplash offers a wide range of imagery with categories across sustainability, travel, nature, textures and patterns and many more.
Unsplash Home Screen
Gratisography offers users a modern fun and bold website to search for free photos that they can use. The website is funky, modern and Gratisography promotes itself as the space to be for unique imagery.
Gratisography Home Screen
Something that makes Morguefile unique is that you are able to request images. This sets this free stock photography website apart from others. The website interface is sleek and simple.
Morguefile Home Screen
With over 1.8 million images available to choose from, you’ll be spoilt for choice when it comes to finding the perfect images for your email marketing campaigns. Popular images on the site are nature, business, food and computer focussed amongst many others.
Pixabay Home Screen
Stockvault offers free stock photos and adds new photos, textures and illustrations every day. Photographers are able to upload images easily and the website has a great blog that curates images for you.
Stockvault Home Screen
Picjumbo is another great stock photography website with a great selection of images free to use for personal or commercial use. A great feature that they have is that you are able to download all their free images in one go by simply donating whatever you like. Included in this download are 3000+ images as well as three realistic-looking PSD mockups. A great benefit of downloading the pack is that it might save you time when searching for imagery.
Picjumbo Home Screen
Something that we really like about Pikwizard is how their images are categorised. The alphabetic categories make it easy to find what you are looking for. The website also has a great selection of free stock videos that you can use.
Pikwizard Home Screen
Rawpixel makes our list as it has an especially great selection of vectors, illustrations and photos. If you’re looking for images within a certain theme or style, you can take a look at their creative boards that are similar to Pinterest boards with “collections” of photos.
Rawpixel Home Screen
Reshot aims to provide free stock photography without the images looking like stock photography. It’s unique in this sense as most of the resources mentioned before don’t sell this as a benefit.
Reshot Home Screen
Whether you decide to use stock photography or not is up to you, but it can add greatly to your campaigns if your creative budgets are tight. Using these high-resolution images, you’ll be able to easily add your own brand flair to the images and make them uniquely your own.
Do you use any free stock photography resources that we should add to this list? Tell us in the comments below.
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
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