The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Debra Ellis from Target Marketing said: “Not since the Pony Express have there been so many obstacles to getting mail delivered. Bandits, rugged terrain and wild animals have been replaced with blacklists, spam filters and apathetic recipients.”
To drive home this fact, a report by ReturnPath Reputation Benchmark Report states that the presence of just one spam trap can drop your deliverability rating by up to 53%. At the end of our previous article on the top 3 email deliverability issues, we mentioned the importance of sender reputation. Play by the rules and get the ISP’s onto your side and you’ll see your email delivery rates increase. A further study by ReturnPath showed that sender reputation accounted for 77% of email deliverability.
While email marketing newbies can be forgiven for thinking that getting your email campaign into your recipient’s inbox is as simple as writing what you want and hitting send, seasoned pros know that the reality is somewhat. For those who are wondering what you can do to get that golden ticket, we’ve looked at 6 of the best practices you can follow for email delivery success.
This way you can get immediate notification when your subscriber makes a spam complaint, which means you can take action straight away. Bear in mind though that you’ll have to apply to each ISP individually.
The best way to do this is with a double opt-in sign-up. Give your subscribers the option to choose which of your newsletters they want to receive and how often they wish to receive it, and then honour their request. If they start getting emails that they aren’t interested in and are irrelevant, they’ll simply unsubscribe or worse, report you for spam. If you take the time to get it right from the beginning and give your customers exactly what they want, you’ll have already started on the path to a long and prosperous relationship with them.
This is possibly one of the most effective ways to reach subscribers inbox all the time. It’s as simple as making a note in your newsletter asking them to add you. Get this done and most of your deliverability problems are solved right there.
Not only will your subscribers come to recognize and look forward to your emails every Thursday (or whichever day you choose), but the ISP’s also appreciate and acknowledge your consistency.
Not to harp on too much about consistency, but this will also help your subscribers recognize you, and quite simply it’s much more professional than sending out each new campaign from a different address.
Remember that ISP's and ESP's are constantly on the lookout for new ways to catch spammers, and although you might be as legit as they come, there is always a chance that your emails can be mistaken for spam. Unfortunately, it doesn’t take much to get reported, so as far as deliverability is concerned, adhere to as many of these (and other) best practices as possible if you want to ensure your email reaches its target.
Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject lines, strong CTAs and kick-ass creative in your campaigns is part of our response we don’t want you to ...
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
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