4 A/B tests you can run on your campaigns

As you may have realised, it's necessary to get accurate data on what works and doesn't for your audience in order to fine-tune your approach and develop the most successful campaigns for your uniq...

Email testing framework

Have you been wanting to run tests, but you're not sure where to start? We've put together an email marketing testing framework for you to help you along the way.

Eek my email looks horrible in Outlook - what do I do?

We’ll uncover common problems we see with how emails render in different versions of Outlook and then offer you a comprehensive summary of what different Outlook versions allow.

Email marketing bloopers and how to recover from them

Mistakes creep in, it’s part of being human. Therefore at some point in your email marketing journey you might send out an email campaign that has an error in it. Knowing what to do when these bloo...

Email content checklist: Everything you need to check before you send your campaign

Ready to send your first email? Before you hit send, take a look at our content email pre-flight checklist to ensure you’ve covered all your bases. We’ll take a look at all you need to know to make...

How To Improve Your Email Marketing ROI

We've said it before; email marking is the good old trusty steed of online marketing, time and again delivering consistently good results and a high ROI. Although email has been declared ‘dead’ cou...