The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Canva has taken the world by storm with its user-friendly design platform and templates. With a free subscription allowing you access to quite an extensive library of templates, illustrations and even photographs, there’s definitely a lot you can do to create amazing assets for your email campaigns.
Canva is an online tool that allows people to design creative assets for any of their marketing campaigns.
Anyone can use Canva. All you need to do is create a profile and you are good to go. Its easy-to-use interface can help anyone easily understand how to use the platform to make any kind of creative assets that they need for their business.
If you’re a start-up or don’t have a marketing budget to have professional marketing collateral made for you, Canva may be the answer for you.
Step 1: Sign up for an account
Step 2: Decide what asset you need to create, for the purpose of this example, we’ll pretend we are designing an email header.
Enter email header as per the example below:
Step 3: You can choose to create a header from a template or start with a blank slate.
Email template chosen
Once you have picked a template or used the blank template you will see the page below. We’ve selected the Retro Hotel template to illustrate.
Email Template: Retro Hotel Example
Now you can start personalising your design.
Play around with different fonts, placements and colours.
Play around with fonts and backgrounds
Step 4: Once you are done with your design you can easily download your image.
Select DOWNLOAD > Select the File format you want to save this in (we chose PNG) and select the download button. Your file will now download.
Downloading your asset
Voila - you have a new asset you can use!
Final Asset from Canva
You should spend some time playing around with the different options available to you in Canva and see how you can use Canva to set your email campaigns apart from the rest.
If you want to learn more about Canva and how to use Canva for your email marketing campaigns, visit their resource centre.
Let us know if you’ve tried Canva to create any of your assets before.
Fill out the form and we will get back to you.