Email marketing is among the most measurable marketing techniques in use today. You can track everything from subscriber location and link clicks to who opened and clicked on your campaigns.
After you send out your campaign, we know you'll want to monitor its performance. This article will explain why analytics are important for your email marketing strategy and show you which insightful indicators you can track on your Mail Blaze account.
Let’s get right into it.
As a marketer, you likely have a ton of things to do but not enough time or resources to complete them. As a result, focusing on the ideas and strategies that produce results while avoiding wasting too much time on those that don't is pivotal to your success.
That is why we recommend tracking the performance of your campaigns. Tracking your campaigns will allow you to improve your results by using data insights.
Even though every email marketing campaign can be unique, especially if you have different goals for each, there are several core metrics that every email marketer should learn to track.
As a marketer, you will better understand your audience's preferences and interests if you pay close attention to these metrics. Only if you have this insight will you be able to make changes to enhance your email marketing outcomes.
If your open rates are low, for example, run A/B testing on the subject lines to find the topics that interest your target audience. You can also experiment with changing up your calls to action or making them more visible within your email to increase click-through rates.
On our platform, you can identify what is working and what isn’t with our built-in reporting to ensure your campaigns are continually improving.
See what you can track on our platform.
The open rate has long been among email marketers' most basic and common KPIs. Monitoring the percentage of subscribers who read a specific email allows you to acquire insight into your engagement with your subscribers and the effectiveness of your different subject lines.
On our platform, you can track how many times a single subscriber has opened your campaign. If you only need to see the individual subscribers that have opened your email at least once, you can view the unique opens on the Unique Opens Report page.
The best thing about it is that you can generate reports automatically by downloading these statistics from our platform.
Another widely used measure to assess how well your efforts are doing is the click-through rate (CTR). The CTR counts the number of users that clicked on the links in your email. For instance, the CTR determines what percentage of subscribers clicked on your links if you included a link to redeem an offer.
There are a few ways to improve click-through rates while creating emails. For example, you can insert links in the right locations throughout your email and include a prominent call-to-action button that subscribers can click on to take advantage of your offer.
Our platform allows you to see a list of the links that are in your email template. It also lets you see the number of times the links were clicked.
You can also generate a report automatically by downloading these statistics from our platform.
You can immediately determine if the content you deliver and the frequency of your communications are useful to your audience by looking at unsubscribe rates.
On our platform, subscribers who opt out of receiving your emails will be displayed on your unsubscriber reports. They sometimes explain why they have made this decision in the Reason column.
The bounce rate should be monitored when sending an email campaign. The bounce rate calculates the percentage of subscriber email addresses that didn't get your email.
If you have a lot of hard bounces, it can be a sign that your list contains a lot of bogus email addresses, outdated email addresses or incorrectly entered email addresses.
To alleviate this problem, you can require a double opt-in, which asks subscribers to confirm that they want to receive emails from your business. This is a fantastic way to guarantee higher quality email lists and reduced bounce rates.
Success will be difficult to come by if you don't take the time to report on your email marketing. The value is definitely worth it, even though it may seem boring to time-pressed marketers.
You can put your email campaigns on the road to success by knowing what you're measuring, creating clear reports and utilising the appropriate tools.
Now that you know what KPIs you can measure on our platform, take time to go through a step-by-step guide on how you can navigate our platform to measure the success of your campaigns here.
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