Reactivating lapsed subscribers
If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.
Progressive profiling your subscribers means that you gather information from them over a series of interactions each time they visit your website, as opposed to bombarding them with a 15 field questionnaire when all they want to do is sign up for your newsletter. It's a great way to engage your...
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