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Segmentation | Subject Lines
Best subject lines for abandoned cart emails

Best subject lines for abandoned cart emails

Did you know that businesses can use abandoned shopping cart emails as a powerful tool to convert customers who have shown interest in a product but still need to complete their checkouts? Read this article to find out how.

Email Lists | Segmentation
7 simple email marketing segmentation techniques to try

7 simple email marketing segmentation techniques to try

Effective email marketing campaigns rely on email segmentation as a key component. It is common knowledge among marketers that segmenting email marketing lists can significantly raise open and click-through rates. This article will give you seven simple segmentation techniques.

Audiences | Segmentation
Demographic survey questions you should be asking

Demographic survey questions you should be asking

Understanding who your customers are is important for your success. If you don't know what your customers' character traits are, segmenting and targeting them effectively may become difficult. Here is where demographic survey questions come in handy. Read this article to learn more.

Audiences | Segmentation
Apple Privacy Changes - what you need to know

Apple Privacy Changes - what you need to know

If you’ve been keeping up to date with digital marketing trends and news, you may have seen multiple articles about Apple’s Privacy changes that have recently been implemented. You may have skimmed over the articles or just ignored them, but we’d like to help you understand what it means for you ...

Audiences | Segmentation
Personalisation techniques: Beyond a name

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?

Segmentation
Reactivating lapsed subscribers

Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.

Segmentation
Improve conversion rates by segmenting subscribers

Improve conversion rates by segmenting subscribers

Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.

Segmentation
Progressive Profiling Your Subscribers

Progressive Profiling Your Subscribers

Progressive profiling your subscribers means that you gather information from them over a series of interactions each time they visit your website, as opposed to bombarding them with a 15 field questionnaire when all they want to do is sign up for your newsletter. It's a great way to engage your...

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