UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? These two are two different writing categories.

In this article, we will break down the difference between these two types of writers and discuss how these two writing categories can benefit your business.

What is UX writing?

UX stands for User Experience. It is a key component of UX design, which is where UX writing originated.

To assist users in navigating a product, a UX writer must create copy for the user interface (UI). UX writers are, therefore, typically in charge of the copy that customers engage with when using a product, such as:

• CTA buttons
• Notifications
• Error messages
• Chatbots

What is copywriting?

Copywriting is the practise of creating text that will encourage readers to take an action linked to your company's sales process. Therefore, copywriters write content to market a business’s services or products.

Examples of copywriting include:

• Email newsletters
• Blog posts
• Social media posts
• Landing pages
• Product descriptions

Simply put, copywriting concentrates on objectives to boost product sales, whereas UX writing primarily concentrates on the design and effective use of a certain product.

How can these writing categories benefit your business?

1. UX writing will help your customers

UX writing benefits your company by assisting users in completing tasks that either advance the company's goals or boost user satisfaction, thus encouraging loyalty. By simplifying how your product is used, UX writing can encourage your customers to be at ease and trust your product even more.

2. Copywriting will market your business

Copywriting goals are primarily business-profit oriented. So, through copywriting, one will be using text that is tempting and appealing for a user, which leads them to take action in support of your business.

The primary objectives of copywriting are financial gains for your business. Therefore, with copywriting, your business will be effectively marketed using content that is attractive and enticing to readers, who are then convinced and motivated to act in support of your business marketing.

3. UX writing will solve problems for your customers

The goal of a UX writer is to offer a solution to a problem. Therefore, UX writing is more technical than creative.

​​Although their job is to be empathetic to the user experience, UX writers should be knowledgeable on the technical side of things to translate for the user.

A creative fusion of context and brand voice is another skill required of UX writers.

4. Copywriting will engage your customers

Copywriting invokes an emotional response. By creating a sense of fear of missing out (FOMO) through your copy, your customers will feel compelled to engage with your product.

Copywriters also have the skill set to tell stories that customers can resonate with. By writing stories that your readers can see themselves in, it becomes easier to convince them to take your desired steps.

Key takeaways

Copywriters and UX writers each have their own specialties and strengths, although these professions sometimes overlap.

While a copywriter writes to market and boost company sales, a UX writer writes with an emphasis on UX design to improve user experience. Both of these writers have distinctive writing abilities and they actively collaborate to accomplish business objectives.