The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Subject lines are crucial to ensure your campaigns get read by your audience. Data shows that you have 2 seconds to grab your reader’s attention with the subject line of your email marketing campaign. It’s imperative that you optimise your subject lines to give your campaigns the best possible chance to succeed. Although you may be tempted to just go for an all CAPS subject lines with exclamation marks and popular phrases, you should think carefully and strategically about what your subject lines should say.
Good subject lines are straightforward, clear and describe the subject of your email. It’s simple advice and yet many people don’t take heed. A good subject line needs to tell your audience what the email contains, why your reader should open it and what benefit or reward they’ll get if they do.
If you spend some time delving through subject line statistics, you will find that the most effective subject lines aren’t necessarily the most complicated one’s. On the opposite side of the scale the subject lines with the lowest results are also generally the ones that look and sound like creative advertising, which recipients sometimes automatically think is spam and delete accordingly.
Many factors play a role, but we’ve rustled up a few examples that have achieved some of the best open rates:
“X Company” Sales & Marketing Monthly Newsletter
“X Company” Webinar: Case Studies – Join Us Feb 15
This Week’s Phone Call / Meeting (Personalized note from sales rep to prospects)
“First Name” – 8 Customer Service Tips that Work
Event Registration Today: (Name of event and date)
Success Tip: # Ways to a better (X topic)
Invitation – Breakfast with (Name of guest speaker and topic)
You’re Going to Love This – Look What We have for You
The above examples are good because they follow best practices for subject lines. Combining a variety of subject line tactics to draw subscribers in.
To summarise, these subject lines do the following really well:
To compare, we’ve compiled a list of less successful email subject lines to illustrate the difference.
Some of the key takeaways from the above list of things you should avoid:
Remember that the subject line of your email is often the first contact you have with a subscriber or prospective customer, so you need to do everything you can to make the best first impression possible. It’s hard to get second chances in email marketing, so don’t blow it at the outset with a subject line that screams “spam” and looks like every other promotional email in your inbox. By sticking to a few tried and tested best practices, and by researching subject lines that have proven to be successful, you’ll stand a much better chance of your email landing in the inbox.
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject lines, strong CTAs and kick-ass creative in your campaigns is part of our response we don’t want you to ...
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