How Can Email Marketing Benefit a Small Business?

You’re a small start-up company with high ambitions but a small budget, so how can you go about reaching that large, attentive audience you so desire? It’s simple, use email marketing.

It is universally understood that email marketing is a cost-effective, fast way to engage your customers and potential customers. Added to this, it delivers the highest return on investment over any e-marketing tactic available. Being a small, new business, you might not have started on the path to creating and developing any lasting relationships with customers, which isn’t the end of the world, but it is something that email marketing can help you with. With each permission-based email campaign that you send and your recipient opens, you are effectively establishing a trusting relationship with them.

Your email messages will, over time, make your customers feel as though they are an important part of your company. Created effectively, email marketing campaigns give you the opportunity to inform your growing customer list about updates, product and service promotions, special offers and even changes and developments happening in your company.

Email marketing might not be far off from what your small business is doing already in terms of traditional marketing. Think about it, most businesses already conduct direct mail marketing in the form of specials, promotions and reminders, which means that they are already used to creating this type of material in print form. Adapting to email campaigns from print is not a huge step, but it will save you a lot of money, not only because email marketing is so cost-effective, but also because print campaigns can cost hundreds of dollars for a single shot. It’s worth pointing out that print marketing is not very targeted or easy to track, whereas email campaigns are highly segmented and targeted and can be tracked right down to who opens, or even forwards your message.

In terms of commitment, it goes without saying that start-up companies often aren’t able to take on heavy commitments in terms of the time and energy required to market a company. Most email marketing solutions offer pre-built templates and step-by-step guides to help you create an effective campaign in little time, which means the pressure is off you to create one from scratch. You should also be able to view your stats live, which makes follow-up campaigns much easier to manage.

In conclusion, it’s important to remember that smaller companies often have more of a loyal customer following than larger businesses, simply because their contact with them is more personalized. To be able to begin your email marketing campaign with a list of people who are already interested in you and what you have to offer is a major advantage that you can use to leverage your company to greater heights.


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