Content spotlight: a message from the CEO

One thing a business should never overlook is the value of a newsletter. Why? You gain some much-needed customer focus by publishing a newsletter. Businesses have a platform to communicate with an interested audience in many ways and can build their brand's reputation through email newsletters.

Email newsletters are particularly fantastic since businesses can experiment with using various types of content items to engage their readers. In this article, we’re going to shine a light on one particular content item that companies should optimise — a message from the CEO.

One effective tool in your email newsletter is a message or letter from the CEO of your company.

Why is a message from the CEO important?

Your newsletter gains personality by including a message from the CEO. People want to know that there is a real person behind your newsletter and the best person to give that personal touch is typically your CEO.

What should you include?

1. The first things section

It’s a good idea to start right at the top. First things first, people would like to know what’s on your CEO’s mind. As a thought leader, your CEO’s opinions matter. Based on their expertise and experience in their industry, people look to them for advice, inspiration and guidance. So, your CEO should start off by sharing their thoughts with the readers.

Your CEO can speak to the following:

• Key successes and highlights for the month. Care should be taken to write as much detail as possible here because potential investors may also be reading this section of your e-newsletter. Write in the way you want your company to be viewed.
• New product features and launches can be highlighted by the CEO, taking note not to reveal too much if they're talking about future endeavours.
• Opinions on global matters can be mentioned here. For example, let’s say your CEO is in the medical industry and a pandemic such as COVID-19 has just broken out, this would be the perfect place for the CEO to share their views on the crisis and to assure the fearful readers that with the right precautions, they will be safe.

2. The company wellness section

With so many companies having gone fully remote post-COVID-19 pandemic, it’s always great for readers to know how your company is doing. How’s the company culture?

If you have new employees, this is a great place to welcome them and introduce them to your readers. This is especially important if the new employee will have some sort of contact with your clients.

If someone has been promoted to a significant position in the company, your CEO can also mention it here.

3. The participation section

Sometimes your CEO may be invited to participate in events outside of your company. This is a great opportunity to announce that and shed more light on how this will benefit your company.

If it’s a competition and your company stands a chance to win a prize, you could potentially get more support from mentioning this.

4. The engagement section

It's usually a good idea to provide your subscribers the option to offer feedback or ask questions in order to build a relationship. Have a place where your CEO invites readers to get in touch with him or her with any questions or comments.

Let's wrap up by offering you some pointers to make sure that your CEO will shine now that you are aware of all the elements that can be included in your message from the CEO.

• Ensure that your CEO has something important to share with your readers.
• Keep the message from the CEO simple and concise.
• Let the CEO’s message be written in a realistic and personal tone.

Regardless of how you choose to go about it, the message from the CEO is a great opportunity to update your subscribers and to stay connected. So, we recommend that you make the most of it.