It's that time of year again when the Easter Bunny hops into town and brings with it a flurry of pastel colours and chocolate treats. While you may have missed the first few rounds of Easter email marketing campaigns, fear not! There are still plenty of last-minute ideas that can help you connect with your subscribers and drive sales. So put on your bunny ears and get ready to hop into action with these egg-cellent Easter email marketing ideas!
Easter is an important holiday for many people around the world and it presents a great opportunity for businesses to connect with their customers through email marketing campaigns. During the Easter season, email open rates increase by 20% on average, making it a prime time for businesses to send targeted and personalised email campaigns to their subscribers. With this statistic in mind, it's clear that email marketing campaigns can be an effective way to reach and engage with customers during the Easter season.
With a little creativity, you can still create engaging last-minute pre, during and post-Easter email marketing campaigns. Here are some ideas to help you hop into action:
Build anticipation for Easter with a countdown email series. This week, send an email at least on three days leading up to Easter. It doesn’t have to be on consecutive days; you can space it out as you see fit. Each email can feature an exciting Easter fact, activity or product that you’re promoting (if you still have time and stock). This will keep your subscribers engaged and eager for Easter.
Don't forget to simply wish your subscribers a happy Easter! Whether you send a simple email with a cute image or create a more elaborate animated card, a heartfelt greeting will go a long way in building your relationship with your customers. You might not be promoting anything but you’ll partake in the festivities of the season and show your subscribers that you genuinely care.
Hold an Easter-themed contest for your subscribers. You can send an email campaign to your list letting your subscribers know that you’ll be having a fun Easter season contest that they can enter. For instance, you can ask them to submit photos of their Easter decorations, Easter lunch or any other creative Easter activity. Make sure the competition relates to what you do or your brand’s personality. You don’t want to be disingenuous. Then encourage them to share their submissions on social media and tag your brand. This generates user-generated content (UGC) and increases brand awareness. You can also use the UGC in a future post easter campaign.
Hold a post-Easter sale with discounts on Easter-themed products or services. You can even use catchy subject lines like "Easter may be over, but the deals aren't!" or "Hop into savings with our post-Easter sale!" This drives sales and helps you clear out any remaining Easter inventory.
Follow up with your subscribers after Easter to thank them for their business and engagement. This could include a personalised email or a thank-you note. It shows your subscribers that you value their relationship with your brand and encourages loyalty.
If you sell products, add some Easter-themed items to your store or website and let your customers know about them in your email campaigns. Use images of cute bunnies and colourful eggs to grab their attention. You can use a fun Easter-themed template like, Baloo, to showcase your offers.
Image Source: Mail Blaze Template
Create a gift guide for Easter-themed items or products that would make great gifts for friends and family. Make sure to include a range of prices and categories, from candy and toys to home decor and fashion. Make sure your gift guide aligns with your brand and the spirit of easter.
Image Source: Lenox
Easter is a time for indulging in sweet treats and festive delicacies. If you’re in the food and beverage industry, this is the perfect opportunity to share some delicious and festive Easter recipes with your subscribers. Whether it's a classic recipe for hot cross buns, a recipe for an Easter-themed cocktail or an easy recipe for Easter egg-shaped sugar cookies, the opportunities are endless.
Image Source: The Kitchn
Share some fun and easy Easter crafts that your subscribers can do with their kids or on their own. Whether it's decorating eggs, creating an Easter wreath or making a cool bunny lamp, your subscribers will love getting creative for the holiday.
Image Source: B+C Shop
Everybody loves a good discount, so why not offer your customers some Easter-themed promotions? Create unique coupon codes or offer discounts on certain products or services that are related to the holiday. Use playful language and puns in your email subject lines to grab their attention, such as "Hop into Easter Savings!" or "Egg-citing Deals for Easter!" It’s your time to go wild!
Image Source: Solo
Tip #1: Make sure your emails reflect the holiday by incorporating Easter-themed imagery and colours but don’t stray too far from your main brand. You don’t want people to question who the campaign is from. Use pastel colours and cute bunnies to create a cohesive look throughout your campaigns. Also, consider using animated GIFs or videos to make your emails more engaging and shareable.
Tip #2: Use a compelling subject line. Make sure your subject line grabs your subscribers' attention and entices them to open your email. Consider using Easter-themed words like "egg-citing" or "hop into savings" to make your message stand out.
Tip #3: Optimise for mobile. Make sure your email is mobile-friendly and easy to read on any device. 81% of emails are opened on a mobile device, so it's important to optimise your email for mobile users.
Tip #4: Don’t create an Easter-themed campaign if it doesn’t suit your brand. If there is no clear reason to participate in this holiday, rather opt to not send a campaign.
Even if you're running a little behind, there are plenty of last-minute Easter email marketing ideas to help you connect with your subscribers and drive sales. With these tips, you can hop into the Easter season with confidence and create exciting email campaigns that your subscribers will love. Remember, a little creativity, personalisation and festive spirit can go a long way in making your emails stand out in the inbox. So don't be afraid to think outside of the basket and try new ideas. Happy Easter and happy email marketing!
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