For email marketing success, it's imperative that you foster strong relationships with your audience and that you personalise their experiences with you. By customising your subscriber's update profile settings you'll be able to enhance engagement across your campaigns, keep your data more relevant and clean and utilise new data to create enhanced experiences.
If that's not enough to convince you that you need to spend some time refining these settings. Let's take a closer look at why and how you should.
BENEFITS OF CUSTOMISATION:
Enhanced Subscriber Engagement:
By allowing subscribers to customise their profile journey, you enable them to tailor their experience according to their preferences and interests. This promotes a sense of ownership and relevance, leading to higher engagement levels.
Improved Data Accuracy:
Customisation encourages subscribers to update their profile information regularly. This ensures that your database remains accurate and up-to-date, enabling more targeted and effective communication strategies.
Reduced Unsubscribes:
When subscribers have control over the content they receive, they are less likely to opt out altogether. Offering customisation options mitigates the risk of unsubscribes by providing alternatives that better align with their interests.
BEST PRACTICE FOR CUSTOMISING UPDATE PROFILE WORKFLOWS:
Offer Comprehensive Profile Options:
Give subscribers various profile fields to customise, such as content preferences and specific interests. This helps us better understand what subscribers want.
Seamless User Experience:
Ensure that the profile customisation process is intuitive and user-friendly. Use clear instructions and minimal steps to minimise friction and encourage completion.
Encourage Regular Updates:
Prompt subscribers to revisit their profiles periodically to update their preferences and information. This can be done through targeted email campaigns.
Provide Value-Added Incentives:
Encourage subscribers to engage with the profile customisation process by offering incentives such as exclusive content, discounts, or entry into giveaways. This enhances the perceived value of updating their profiles.
Respect Privacy and Preferences
Clearly communicate how subscriber data will be used and ensure compliance with data protection regulations. Respect subscribers' privacy preferences and allow them to opt out of certain data collection practices if desired.
HOW TO CUSTOMISE YOUR UPDATE PROFILE WORKFLOW:
Log in to your Mail Blaze account and navigate to LIST > Name of the LIST
Click on FORMS & EMAILS
Click on PROFILE and then click on UPDATE on UPDATE PROFILE
Customise your profile settings to allow subscribers to easily give you more information or simply check the information you already have. Key elements to include are options to update contact information, manage subscription preferences, and provide feedback. Once you’re happy with the design, click on SAVE AND NEXT.
You will now see the summary of the UPDATE PROFILE FORM, click on SAVE AND NEXT.
Reach out to support if you have any questions about how to set up your profile experience for your subscribers.
Need info?
We'd love to hear from you. Send us your questions and any special requests you may have and we'll get in touch.
