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Content Marketing
9 Great Content Topic Ideas

9 Great Content Topic Ideas

In our previous post we wrote about how important it is to keep your content relevant, but we know it’s not always easy to continuously come up with fresh and interesting ideas for your campaigns. So, what we’ve done for you is put together a few ideas (especially helpful if you are an email mark...

Content Marketing | Copywriting
Keeping Content Relevant

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% of people surveyed will unsubscribe if content is not interesting. It certainly isn’t a stat you want...

Subject Lines
Creating a Winning Subject Line

Creating a Winning Subject Line

You have 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email markeYou have 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email marketing campaign, so it is absolutely vital that you optimis...

Email Lists | Subscription
What is 'opt-in' marketing and how can I build up my list?

What is 'opt-in' marketing and how can I build up my list?

Opt-in marketing, also known as permission based marketing, is centred on obtaining a customer’s explicit consent to receive information/newsletters/special offers or promotions from a company. This is usually achieved by having a ‘sign up here’ link on your website. It is now law to have an offi...

Email Marketing
10 Most Common Email Marketing Mistakes

10 Most Common Email Marketing Mistakes

There is a lot of advice out there on the internet to help ensure that your email campaign is beautifully created, sent out successfully and most importantly well received. What many people tend to forget, and this goes for seasoned email campaigners and newbies alike, are the common mistakes tha...

Email Marketing
Tips for a Successful Email Marketing Campaign

Tips for a Successful Email Marketing Campaign

So, you have taken the first step and realised that an email marketing campaign is one of the best e-marketing tactics you can use to promote your company and product. What now? Before you start putting your campaign together there are a number of questions you need to ask yourself to help you as...

Email Marketing
Why is email marketing so successful?

Why is email marketing so successful?

Simply put, email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. At its core, it is focused on developing and maintaining long-term relationships with customers and used effectively, it has been shown to deliver one of the hi...

Email Marketing
3 email marketing tips to keep your subscribers happy

3 email marketing tips to keep your subscribers happy

It’s all very well putting together an email campaign and sending it to all your clients, but remember most of your clients get hundreds of emails every month. They have to be selective with the emails they read otherwise they’re not going to be able to do anything else with their day.

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