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What's the Value of an Email Preference Center?

What's the Value of an Email Preference Center?

In short, an email preference centre is much like a membership page on your website that allows your subscribers to manage their subscriptions. After signing up and when they login, they’re given the opportunity to update their profile and also specify what information they’d like to receive from...

Email Marketing
How Can Email Marketing Boost Your Brand?

How Can Email Marketing Boost Your Brand?

On the back of a global recession competition is stiff and just a click away at the best of times, so the more awareness there is surrounding and supporting your business the better. One of the ways that you can boost your brand is to use (or make better use of) email marketing.

Segmentation
Progressive Profiling Your Subscribers

Progressive Profiling Your Subscribers

Progressive profiling your subscribers means that you gather information from them over a series of interactions each time they visit your website, as opposed to bombarding them with a 15 field questionnaire when all they want to do is sign up for your newsletter. It's a great way to engage your...

General
The Value of A/B Split Testing Your Email Campaign

The Value of A/B Split Testing Your Email Campaign

The value of A/B split testing lies in the fact that one can individually test any aspect of an email campaign against another to see which variable and combination performs best. Thereafter, the 'winning' email can be sent to the majority of the remaining subscriber email list.

Reporting
How to Increase Those Desired Conversion Rates

How to Increase Those Desired Conversion Rates

Tantalizing copy and eye-catching websites and landing pages are just two tactics that can ensure high conversion rates. We look at 5 more ways that you can help to optimize yours.

Email Lists | Subscription
The Importance of Email List Hygiene

The Importance of Email List Hygiene

These days, cleaning up your email list on a regular basis is a good habit for any email marketer to adopt if they want to stay ahead of their game, and certainly the ISP's.

General | Email Marketing
5 Ways to Re-Engage Your Inactive Subscribers

5 Ways to Re-Engage Your Inactive Subscribers

You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the most likely is that your content simply isn’t interesting enough to grab their attention, either in th...

Audiences
Inactive Subscribers - We Give You 6 Reasons Why

Inactive Subscribers - We Give You 6 Reasons Why

Your valued subscribers, you have started to realise, haven't opened or clicked through your emails in quite a long time. They have essentially become 'inactive', much to your horror. Before you start to panic, we look at 6 reasons why this might have happened, which could help to identify what's...

General | Subject Lines
8 of the Best (and Worst) Email Subject Lines

8 of the Best (and Worst) Email Subject Lines

We have written about subject lines before in one of our previous blog posts "Creating a Winning Subject Line". With this article we look at good and bad examples of email subject lines and tell you exactly what makes them great examples or ones to avoid.

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