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Email Marketing | Best Practice
The do’s and don'ts of Black Friday email marketing

The do’s and don'ts of Black Friday email marketing

Your learning will not be complete without you knowing what to do or not do to ensure that your Black Friday email campaign is a success. In this article, we provide a list of suggestions for what to do and what not to do to get your campaign planning on track.

Email Marketing | Templates
Use a top-notch template for your Black Friday campaign

Use a top-notch template for your Black Friday campaign

After deciding what content is going to go into your email campaigns, it’s important to decide how you intend to make your campaigns aesthetically pleasing. This article talks about an element that will greatly impact the look and feel of your email campaign, email templates.

Email Marketing | Content Marketing
Black Friday is around the corner: this is how to prepare your content

Black Friday is around the corner: this is how to prepare your content

Have you realised that it’s that time of the year again? Black Friday in 2022 falls on Friday, 25 November, just in time for payday in South Africa. This article will help you to prepare your email marketing campaign for this year's Black Friday.

Email Lists | Segmentation
7 simple email marketing segmentation techniques to try

7 simple email marketing segmentation techniques to try

Effective email marketing campaigns rely on email segmentation as a key component. It is common knowledge among marketers that segmenting email marketing lists can significantly raise open and click-through rates. This article will give you seven simple segmentation techniques.

Content Marketing
Content spotlight: a message from the CEO

Content spotlight: a message from the CEO

Your newsletter gains personality by including a message from the CEO. People want to know that there is a real person behind your newsletter and the best person to give that personal touch is typically your CEO. Read this article to find out more.

Audiences | Segmentation
Demographic survey questions you should be asking

Demographic survey questions you should be asking

Understanding who your customers are is important for your success. If you don't know what your customers' character traits are, segmenting and targeting them effectively may become difficult. Here is where demographic survey questions come in handy. Read this article to learn more.

Email Lists | Subscription
6 opt-in ideas to grow your email list

6 opt-in ideas to grow your email list

Are you in a place where you’re wondering how other people are growing their mailing lists so quickly, yet you're having trouble getting people to sign up for your newsletter? We've put together a list of 6 tried-and-true opt-in ideas to grow your mailing list.

Email Marketing | Email Deliverability
6 essential tips for creating mobile-friendly emails

6 essential tips for creating mobile-friendly emails

If your emails aren't mobile-friendly, you're potentially missing out on opportunities to engage your subscribers and drive results. In this article, we look at six simple, yet crucial tips that you can use right now to make your emails more mobile-friendly.

Testing
4 A/B tests you can run on your campaigns

4 A/B tests you can run on your campaigns

As you may have realised, it's necessary to get accurate data on what works and doesn't for your audience in order to fine-tune your approach and develop the most successful campaigns for your unique customer base. A/B testing can be useful here. Find out more in this article.

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